• With this acquisition the group takes a step towards internationalization
• This plant is focused on the manufacturing of special packaging with high print
quality and destined for retail of sectors such as food, shoe or textile industry
• The portfolio of packaging solutions of Graphicsleader complements and expands
the group’s proposal for this type of product
• In 2019 Hinojosa’s turnover reached 418 million euros, 5% more than in 2018
In Valencia, 29 May 2020 _ Hinojosa has completed the acquisition of the Portuguese
packaging company Graphicsleader. The takeover of this iconic company, a Portuguese
leader in its sector, marks the beginning of Hinojosa’s manufacturing presence in the
Portuguese market and the group’s first international venture.
With this undertaking, Hinojosa is seeking to improve on both coverage and range of
services to customers in this key market, while boosting the development of cardboard
packaging in the country, at a time that is proving to be strategically crucial for the
packaging sector. This will assert the group as one of the main actors in this type of
packaging in the Iberian Peninsula.
This operation will allow the group to develop synergies on a commercial and
operational level. Graphicsleader had a turnover of 24.1 million euros in 2019,
manufactures high-quality print packaging for retail on the whole, therefore, with this
acquisition, Hinojosa is seeking to expand its portfolio of solutions for this type of
packaging. It is also an opportunity for the Portuguese company to increase its presence
among major Portuguese customers.
At the same time, Hinojosa is planning to invest in enlarging its capacity and improve on
Graphicsleader’s productivity and efficiency. It will do so by keeping the 175 staff the
company currently employs and joining forces with the Santos family, the company
founders, who will greatly contribute to the project’s leadership with their knowledge of
the Portuguese market.
Located near Oporto and with more than 125 years of history, Graphicsleader is a family
business that holds very similar values to those of Hinojosa, such as a clear orientation
for innovation and customer proximity. Thanks to these values and its local deep roots,
they benefit from an extremely loyal and diverse customer portfolio.
By sector share, most of its production is destined to the food industry (conserves,
biscuits and cereal, dairy, etc.) making 78% of the total and 22% to other sectors such as
shoes, detergents, industry or textiles. Approximately 50% of this is destined to the
Portuguese market and the rest to exports. The plant’s international markets include
Spain, Morocco, Argelia, France, Germany and Malta.
Hinojosa’s turnover increased by 5% in 2019
Hinojosa closed with a turnover of 418 million euro last year, that is a 4.8% increase
compared to 2018. The company’s constant effort to innovate and offer eco-friendly
packaging systems to the market, a strong bid for circular economy from purchase of
raw material to design and manufacture through to waste management and the
consistent investment in technology, especially in digital print are at the basis of its
growth.
In 2019, the group’s major milestones were the incorporation of the production units of
Demco and Edihor. Located in Cardedeu (Barcelona), Demco produce packaging
solutions in corrugated cardboard for more technical customers. And Edihor focuses on
the purchase and sale of complementary packaging products such as adhesive tape,
bubble wrap, etc. These two productive units form Hinojosa Packaging Cardedeu.
In addition, the paper division was consolidated in 2019, underpinned by the positive
results borne by the paper mills. The group is thus continuing to raise its independence
in the purchase of raw material for its carboard plants and, by doing that, keeps
reinforcing its self-sufficiency and a longstanding customer service, being less subject to
market fluctuations.
About Hinojosa
With over 70 years of experience, Hinojosa is the leader of the packaging industry in
Spain, where it is regarded as one of the major family company groups in the country.
The group has undergone a substantial growth in the past years. Innovation,
specialisation and orientation, as well as a close collaboration with customers are the
pillars upon which rests its growth.
Its international exposure is further strengthened by its presence in Blue Box Partners,
the European group comprises four companies of family origin, whose leadership in the
packaging sector in their own countries is well established, employing circa 9,500 staff.
In 2018, BBP had 69 manufacturing plants, 5 paper mills and a turnover of 2,287 million
euros.
For further information please contact:
Inma Jiménez ijimenez@atrevia.com Tel.: +34 963 94 33 14