To beat the competition from national beer brands, craft brewer Braxton Brewing Company went where competition is the name of the game: professional sports. One of the first craft brewers to embrace affiliate marketing with sports teams, Braxton’s Vive seltzer has already become the official hard seltzer of the Indiana Pacers (NBA), the Cincinnati Bengals (NFL), and FC Cincinnati (MLS)
However, adding more team affiliations proved challenging for packaging logistics. For example, if Braxton applied a Bengals logo to its seltzers during football season, it risked losing customers who were loyal to the Colts.
The solution? Zumbiel Packaging’s adept digital printing and converting capacities. With Zumbiel’s help, Braxton was able to efficiently hyper-segment its markets while decreasing carton volume per individual SKU. No added costs, no minimum run quantities. Digital printing gives Braxton its competitive edge, just as it does for the paperboard packaging industry.

https://paperbox.org/announcing-the-2020-carton-competition-winners/