General Packaging, Recycled Fibre Winner

Sonett Detergent Dispenser

Official name of entry: Sonett Detergent Dispenser

Carton Producer: PAWI Packaging Brand

Owner: Sonett

Structural Designer: Irfan Cüven

Graphic Designer: Sonett Cartonboard

Manufacturer: Mayr-Melnhof Karton

Precise Dosage

This dispenser, made of recycled cartonboard, replaces the usual plastic and thus fully meets the ecological requirements of the product as well as the spirit of the times. The brand message is transported from the POS to the washing machine by a logo that is present on all sides. Ecologically harmless printing inks were used for double-sided printing. The dosing scale printed on the inside ensures exact dispensing, thus avoiding unnecessary waste. When the box is filled with detergent, the space-saving dispenser is simply added. Handling is simple and this substitute for bulky plastic dispensers saves both storage space and transport costs. The detergent dispenser can be transformed in a single action from its flat, logistically ideal and practical state into a three-dimensional shape with cartonboard grip.

Jury comments

This laundry detergent pack is not only eco-friendly but logistics also benefit as the pack is initially transported flat. It doesn’t stop there as the clever part is in the box, a cartonboard measuring detergent dispenser.