We are proud to have won the Swiss Packaging Award 2019 in the category "Marketing"!
An online orderable chocolate present with a personal, individually configurable greeting message was the starting point. The solution was implemented in "Chocolettre". An optically high-quality primary packaging that is also suitable for shipping and that has the option of a card that can be inserted at a later date.
The focus was on the needs of the online consumer generation. A gift in combination with a personal, emotional message, which can be placed both in handwriting and digitally and can be easily ordered online.

The jury commented as follows: "Chocolettre's three new types of primary packaging meet the protection, transport, and marketing (communication) requirements of postal food shipping. The megatrends of digitization and individualization were taken up to expand the business concept and implemented very solidly in the 4Ps. Switzerland's online market, which had previously not been served, can now be tapped, current needs such as personal greetings are not neglected and attractive gift packaging with chocolate gifts reaches new target groups."
A smart business idea that clearly stands out from other solutions with targeted personalization. The goal of a direct, personal approach was successfully achieved with a mature, clever packaging suitable for shipping and now rewarded with the nomination in the "Marketing" category.